SAS 360 Discover
Digital data collection, identity, behavioural insight, conversion analysis and experience measurement.
Platform depth · SAS
Operationalize customer intelligence with SAS Customer Intelligence 360.
We connect SAS Customer Intelligence 360 data, audiences, journeys, channels, planning and measurement to specific customer decisions and an accountable marketing operating model.
Engagement pathwayIntelligence to action
01Signals
02Audience
03Decision
04Journey
05Measure
06Improve
Foundation & intelligence
Create the data and insight base for activation.
SAS 360 Audience
Audience creation, segmentation, profile enrichment, governance and activation across connected destinations.
SAS 360 Match
Advertising decisioning and delivery use cases across addressable digital inventory.
Journeys & engagement
Turn customer signals into coordinated action.
SAS 360 Engage
Audience targeting, journeys, tasks, personalization and execution across web, mobile, email and connected channels.
SAS 360 Direct
Direct-marketing segmentation, export processes and integration with on-premises customer data.
Real-time journeys
Trigger, eligibility, path, contact policy, content, channel and measurement design for in-the-moment engagement.
Planning & optimization
Connect marketing operations to performance decisions.
SAS 360 Plan
Marketing hierarchy, plans, budgets, workflows, assets and activity governance.
SAS 360 Optimize
Constraint-based contact and offer optimization across competing campaigns and customer opportunities.
Insights and performance
Task, journey and channel measurement connected to operating reviews and next-best actions.
Where we add value
Bridge analytical power and operational adoption.
Use-case blueprint
Translate marketing objectives into data, decision, journey and measurement contracts.
Integration design
Connect CI360 with customer data, analytics, channels, consent and downstream operational systems.
Activation assurance
Review configuration, governance, operating readiness and value evidence before scale-up.
Next decision
Turn CI360 capability into repeatable customer decisions.
Bring the priority journeys, data context and activation constraint.
Discuss a SAS CI360 mandate ↗