Salesforce Data 360
Previously Data Cloud: data ingestion and harmonization, identity resolution, calculated insights, segmentation, activation, governance and zero-copy patterns.
Platform depth · Salesforce
We shape Salesforce solutions around the decisions teams must make across marketing, sales, service, commerce and experience—then connect those decisions to data, integration, adoption and value measurement.
Customer data & AI
Previously Data Cloud: data ingestion and harmonization, identity resolution, calculated insights, segmentation, activation, governance and zero-copy patterns.
Use-case selection, data and knowledge readiness, guardrails, human hand-offs, workflow integration and outcome measurement.
API-led integration and connectivity across customer, product, order, service and engagement systems.
Decision-ready analytics and performance views across customer operations and activation.
Marketing & engagement
Agentic campaign and journey design built on the Salesforce platform with Data 360 and Agentforce at the core.
Cross-channel B2C campaign operations, Journey Builder, data extensions, automation, messaging and governance.
B2B lead nurturing, scoring, account engagement and sales alignment.
Real-time interaction data, decisioning, recommendations, experience personalization and measurement.
CRM, service & experience
Lead, opportunity, account and sales-process design with adoption and performance measures.
Case management, knowledge, routing, service workflows and connected customer context.
Customer, partner and member digital experiences connected to Salesforce data and processes.
B2C and B2B commerce journeys, customer data, service and marketing integration.
Where we add value
Frame business outcomes and create a defensible multi-cloud solution for pursuits and executive defence.
Test data, integration, licensing, operating and delivery assumptions before they become embedded.
Prioritize use cases, adoption, governance and measurable releases after the technology is available.
Next decision
Bring the multi-cloud mandate, current estate and decision horizon.
Discuss a Salesforce mandate ↗